Resources
Discover curated resources for independent jewelry brands: guides, inspiration, and practical tools to create consistent, intentional, and elegant social media content. Perfect for artisans, designers, vintage stores, and galleries seeking brand coherence and creative ideas.
Tired of Making Content Instead of Jewelry?
The 90-Day Content System gives you the strategy, prompts, and framework to post with purpose —
so you can get back to your bench.
The Problem, Solved.
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A 90-Day Plan
Curated prompts and ready-to-use captions. Tomorrow’s post is already decided. -
The Five-Pillar Framework
A method that gives every post intention, building a cohesive, recognizable brand. -
The Strategic System
A planning method that reclaims 10+ hours per month in focused, creative time.
This guide replaces the scramble with a system, inconsistency with clarity, and the time drain with focused intention.
Here’s What You’ll Get Inside
The Foundational Framework
The Five Pillars: The core lenses (Your Craft, Your Story, Values, Lifestyle, Community) to structure all your storytelling.
How to Think, Before What to Post: from inventing stories to revealing them from your practice.
90 Days of Ready-to-Adapt Content
The First 15 Ideas: Detailed prompts with themes, examples, and ready-to-use captions.
The Remaining 75 Ideas: A curated bank of prompts across all five pillars for endless inspiration.
Winter → Early Spring Themes: Seasonally relevant angles that connect with your audience's mood.
Your Strategic Operating System
The Macro → Micro → Post Method: Transform one theme into weeks of content without repetition.
How to Combine Pillars: Create a weekly rhythm that tells a full story.
Common Mistakes & How to Fix Them: Learn what to avoid so every post builds value.
Who Created This?
This guide was created by Nastya Ivlieva, a content strategist and curator specializing in jewelry.
She is the founder of Lostinjewels, an independent publication that has become a global reference for jewelry culture. With a background in both philology and jewelry studies, her approach is unique: she views content as a form of curation, where language, image, and meaning combine to build lasting brand value.
This system is distilled from her professional work with independent jewelers, making it a practical, expert-led framework.
Frequently Asked Questions
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This is a strategic framework, not just a list. You get the methodology to understand why content works, enabling you to create your own authentic content forever.
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Yes. The guide is built on universal storytelling pillars, not trends. You learn to filter every idea through your unique brand lens.
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No, it’s a digital PDF guide. You will receive a link to download it immediately after purchase.
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Absolutely. The philosophy is intention over frequency. The system helps you plan efficiently, making the time you do spend more effective and less stressful.
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Due to the digital nature of the product, we do not offer refunds. We stand by the quality and depth of the guide—please review the details to ensure it's right for you.
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Yes. As noted in the guide, a Spring/Summer Edition is in development, focusing on refinement, recognition, and amplifying your voice. This Winter→Early Spring guide establishes your foundational system.
Stop stressing about social media and start sharing your work with confidence.
Get Your 90-Day Strategic Plan
Reclaim 10+ Hours of Creative Time Each Month
Build a Cohesive, Recognizable Brand
Post with Purpose, Not Pressure
One-time investment: €19 (Less than the cost of a coffee per week for a season of clarity.)
Ready to Transform Your Content?
Digital PDF Guide. Lifetime Access. Secure Payment.
A Final Note:
This guide is for the thoughtful maker. It won't teach you pushy sales tactics—it will teach you how to build a lasting brand through consistent, intentional storytelling. The next season is coming. Be ready for it.
