About
Lostin.studio is an independent practice working at the intersection of jewellery, brand strategy and editorial thinking.
Founded by Nastya Ivlieva, it brings together a background in jewellery, a long-standing interest in its history and culture, and a belief that meaningful communication begins with understanding what makes a brand distinctive.
The work combines strategic thinking, editorial research and creative direction to help jewellery brands articulate their identity and communicate with greater clarity.
Approach
I believe strong communication starts long before the words, images or campaigns take shape. It begins with asking the right questions, recognising what matters and finding a way to express it with clarity and intention.
My approach is independent, research-led and tailored to each project.